According to a latest ComScore report, Microsoft's Bing has increased its Market share in the US, with the relaunched search engine grabbing a 9.9% share of the US Search market between September and October 2009.
Both Google and Bing have managed to increase their share, which has apparently come at the cost of Yahoo that seems to have lost its market share slightly. Comscore's report, while being far from dramatic, does show that Bing is slowly tightening its grip in the highly competitive search department.
Google continues to be the leader in this segment with a dominant 65.5% market share followed by 18% share commanded by Yahoo. Yahoo, however, has lost its share by a few points from 18.8% in September 2009. While Bing might not still be "up there" when you compare its numbers with Google, the very fact that it has been able to make a modest headway into Google's traditional turf seems commendable.
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