Amazon has launched new Kindle for the Web for consumers to purchase and read books in HTML5 Standard supporting web browser. Touted as the new experimental feature of Amazon website, Kindle for the Web Beta allows users to read samples of Kindle books online. Kindle for the Web Beta is designed for the latest web standards and is best viewed with Firefox 3.6, Safari 5, or Chrome 5.Amazon has already introduced Kindle app for desktops (PC & Mac) and also for mobile platforms - iPad/iPhone, BlackBerry and Android. Till date, Amazon offered "Search Inside the Book" which was basically a bunch of scanned copy images of the physical book. While the "Kindle for the Web" is a digital edition with enhanced interface where you can get all Kindle like features.
At the Amazon websites, certain books that are also listed at the Kindle Store will have "Kindle Edition" Box listed on the right side of the page. When you click on "Read the First Chapter FREE", a new browser window opens with Kindle for the Web interface. This interface offers a navigation bar at the bottom to scroll through the pages. Just like the Kindle app, users can choose suitable display settings - font size, color mode and line spacing.
This Sample chapter can be shared with friends via email, Twitter or Facebook. You can add the Kindle book's sample chapter to a blog or website using embed code and pasting it in the blog or website's HTML code. Users who view those chapters on the blog or website can in fact buy the book from there itself. In case the blog or website owner has entered into Amazon Associates Program, then money can be earned on every product purchased from Amazon through the links on the owner's blog or website.
In a way, Amazon is trying to lure more users to check out Kindle interface and get used to it as much as possible. Wonder if Apple is going to do the same for its iBooks store.
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