Blekko Search Engine's Public Beta Out

Amidst search engine wars between Google and Bing, in comes a niche alternative search engine - Blekko. After three years of development this alternative's CEO Rick Skrenta humorously noted that the company's naming firm sucked so it went with the name - Blekko. Though it's a search engine, we aren't comparing it with what Google or Bing does. Blekko uses slashtag technology that eliminates all irrelevant spam links from search results thereby presenting accurate and authentic results. In a way, it tries to give you what you're precisely looking for. 

At times, when we search anything using a search engine, a number of unwanted links are listed and repeated in the results. It's like a spam that is not relevant to you. Blekko uses slashtag technology that auto-fires the queries to fall into one of the seven broad categories: health, colleges, autos, personal finance, lyrics, recipes and hotels. So when you feed in words like 'common cold', Blekko will automatically put it in slashtag of health to show you most relevant results sans any spam. So your search query is like 'common cold /health' which shows up search results of authentic links that carry information about common cold.

These auto-slashtags showing technology was developed after analyzing the relationship between search queries and the type of spam links generated in an extensive research and development phase of Blekko. Currently, the search engine is in public beta and plans to roll out features that will let users create and submit meaningful slashtags. Users would also be able to comment and give feedback on the individual slashtags. In short, community driven slashtags would be created and thereby used in the search engine. 

In Blekko, sites with bonafide sources and not spam websites would show up as part of results. This search engine has also been optimized to be used on mobile platforms so you can try it out on your Android, iOS, BlackBerry, Windows, Symbian or other mobile operating system based phones. 

Founder Mike Marksona and Skrenta have no intentions to compete with Google. Blekko works decently at this moment in public beta phase. When more slashtags would be added, it certainly would turn out to be a no-nonsense alternative search engine for more serious users.