With the number of online social network users rising, people who access these sites on their mobile browser is also increasing. Mobile Internet
comScore's most recent study says that the number of people accessing Twitter on their mobile phones in January 2010 was 4.7 million people, a 347 percent jump compared to last year. Facebook isn't lagging behind either. About 25.1 million mobile users accessed Facebook via their mobile browser in January, which marks a hike of 112 percent compared to last year.
MySpace attracted 11.4 million users, approximately half that of Facebook, in January 2010. Interestingly, Facebook's mobile browser audience surpassed MySpace in February 2009, three months earlier than the Facebook audience exceeded that of MySpace on the PC-based Internet in May 2009.
In January 2010, 11.1 percent of all mobile phone users accessed a social networking site via mobile browser, an increase of 4.6 percentage points from the previous year. Much of this growth has been driven by smartphone owners, 30.8 percent who accessed social networking sites on their mobile browsers. By comparison, just 6.8 percent of feature phone users accessed social networking sites on their mobile phones.
"Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, email, or, increasingly, accessing social networking sites via a mobile browser," said Mark Donovan, comScore senior vice president of mobile.
comScore says these figures do not include access of the social networking services by the nearly 6 million mobile phone owners, who do so exclusively through mobile applications. These figures were derived through a data base of U.S. citizens over 13 years of age.
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