Get Discounts on Call Rates While on the Move

Uninor has introduced (PDF) what it calls, a new concept of "Dynamic Pricing" that allows users to take advantage of discounts on a call, allotted according to network traffic and the connected cellphone tower.


Uninor claims to be the first mobile operator to launch the concept in India. Discounts on a call can range from 5 percent to 60 percent by simply crossing a street. At 60 percent discount, you can call for as low as 20 paisa and never more than 50 paisa.
The service, branded as '24X7 Badalta Discount Plan (DP)', will offer customers changing discounts on their calls based on traffic on the network. The discounts will change with location and with time, with each cellphone tower broadcasting a different discount. At the same location, the discount will change on an hourly basis. Uninor says, this move will put customers in control of costs, - and with 24X7 changing discount rates, this could very well change the tariff structure in Indian telecom, the company adds.


Under the '24X7 Badalta Discount Plan (DP)', customers will be able to avail a discount on their calls that ranges from 5 percent to as much as 60 percent, depending on their location and time at which they call. This discount will be applicable on a standard base call rate of 50 paisa per minute for any local call, Uninor-to-Uninor or Uninor-to-any other operator. There is no activation charge for this service. However, the user needs to pay Rs. 48 as rental, which is valid for 3 months, Uninor said.


The service is being launched simultaneously in the three telecom circles of Andhra Pradesh, Tamil Nadu and Karnataka. The plan can be activated by a customer by simply walking up to the nearest a retail shop. The plan will be subsequently extended to other circles as well.


The discount available at any given time will be visible at all times on the screens of handsets that display cell broadcast. The discount visible on the screen at the time a customer calls will be the applicable discount for the call. When the call ends, a flash will appear on the phone screen indicating the actual discounted cost of the call. As mentioned earlier, the dynamic discounts available at any given time will depend on network traffic and customers location at that time.


If you happen to be a Uninor subscriber in Andhra Pradesh, Tamil Nadu or Karnataka, you might want to check this one out!