Sony Launches Walkman Video MP3 Players

Sony India has expanded its Walkman Video MP3 player family with the addition of the NWZ-S540 and the NWZ-E440 series.

The NWZ-S540 series integrates Sony's new and exclusive Digital Linear Phase Speaker System, which claims to enhance the sound quality from stereo speakers.

Both Walkman series feature an extended battery life, with up to 42 hours of music playback and 6.5 hours of video playback on the NWZ-S540, and up to 30 hours of music playback and six hours of video playback on the NWZ-E440. NWZ-S540 integrates a 2.4-inch high resolution (240 x 320) QVGA LCD screen. Weighing 54g, the NWZ-E440 series also features a 2.0-inch LCD screen.

The new Walkman S540 series feature the new Alarm function which allows for users to set a daily 'wake-up call'. A timer function switches off the Walkman within a set time, which helps to preserve battery life.

Also incorporated are voice and FM recording and multiple codec support for better music and video playback. The included Content Transfer software easily transfers files such as music, movies and photos from Windows Explorer, iTunes or even Cyber-shot cameras to the Walkman with its drag-and-drop interface. The NWZ-S540 series is bundled with a stand, making it easy to prop up the player instead of holding it when watching videos or recording lectures.

The NWZ S540 series is available in black colour, whereas NWZ -E 440 series is available in pink, violet, red and black.
The 4GB black NWZ-S540 will cost Rs. 6,990. The 4GB NWZ-E440 in red, black, pink and violet are priced at Rs. 5,990 while the 8GB black NWZ-E440 will cost you Rs.6,990.

Our lab expert said that the Sony NWZ-S540 and E440 go head-to-head with established rivals like the iPod nano and the Creative Zen. Both these players are popular and are known for their good performance, and the the Sony duo has their work cut out if they want to make a mark in the mind of the consumer.
Sony players are known for their brilliant audio performance and battery life and if the new players are anywhere close to matching the reputation of their predecessors then they won't have any problem tackling the fierce competition. Plus, they have the advantage of being very competitively priced, especially because Sony players are known to charge a premium over the competition.